Saturday, January 22, 2011

One of PIXAR's original animations


To start off, Pixar is a Disney animation company that has made films such as Toy Story, A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille, WALL-E, Up, and Toy Story 3 just to name a few. Yeah, they're pretty much the biggest animation studio in the world.

Now time for the video. Here's a Listerine mouthwash commercial that was made by Pixar during their younger days back in 1990! Here's a quote explaining it all:

"In the early to mid 1990s, one of the ways Pixar tried to support itself was making television commercials for products like LifeSavers candy, Trident gum, and Pillsbury rolls. Not surprisingly, Pixar specialized in commercials that used character animation to give products a personality.

Some of its most admired commercial work was for Listerine; the agency involved, J. Walter Thompson, gave Pixar considerable creative freedom.

How do you give a personality to a faceless bottle?"

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Good question. Keep reading.
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"Boxer (1990)
Director: John Lasseter

The concept was inspired by the 1980 film Raging Bull. A newly-hired Pete Docter assisted with the animation. (The internal title was Boxer, not Boxing as stated in the video.)"

Oops. Haha, he talked about 2RadicalDudez!

Hope you enjoyed!!!

Link: http://www.pixartouchbook.com/blog/2010/4/19/pixars-listerine-commercials.html

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Video Title: (1990) Listerine "Boxer" (Made by PIXAR) - 90's TV commercial
Product: Listerine mouthwash
Original Air Date: 1990
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1 comment:

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